keskiviikko 29. joulukuuta 2010

Interstitial (advertising term)

An interstitial space or interstice is an empty space or gap between spaces full of structure or matter.

On the World Wide Web, interstitials are web page advertisements that are displayed before or after an expected content page, often to display advertisements or confirm the user's age.
Some people take issue with the use of such pages to present online advertising before allowing users to see the content they were trying to access. Less controversial uses of interstitial pages include introducing another page or site before directing the user to proceed; or alerting the user that the next page requires a login, or has some other requirement which the user should know about before proceeding.

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